Sponsored Product Ads
Learn what product ad types and typical placements are supported by martailer's APIs.
This section describes the use of native or product ads also known as 'sponsored products' in different placements: search, category listings, product pages or context-free placements.
Before requesting ads
Before you start requesting product ads you should provide your product catalog to martailer.
Supported placements
Most popular placements in eCommerce are described in detail below. Yet Martailer is able to support more and develop new ones based on your needs.
Search
Use search placements to display ads on search results page on your site. A simple example of this is asking martailer for ads on search term "cream" (see picture below).
In order to achieve maximum accuracy with search ads it is important to provide not only product titles but also descriptions to Martailer's backend. We use powerful Natural Language Processing algorithms to extract meaningful keywords out of the titles and descriptions of your products to match them with relevant search terms.
Arguably the most important placement as it delivers the best performance because of the clearly expressed visitor's shopping intent.
Sponsored products on search results
Category pages
Display sponsored product ads in top positions on category pages.
As a standard on category listings martailer displays only the products coming from the same product category for which ads are requested.
Sponsored products in category listing
Product detail pages
Sponsored product ads on product pages may be displayed either in dedicated widgets (a typical case for marketplaces), or blend them into existing product recommendation widgets.
martailer relies on order and browsing pattern analysis to come up with both personalized and contextualized ads that match the main product.
Sponsored products on product page
Context-free pages (e.g. home page)
Product ads may be successfully used in context-free pages such as home page.
On these pages martailer typically displays ads with highest CTR and when enough information is available the ads are personalized.
Sponsored products on context-free page - home
If you do not find a desired use cases here, feel free to contact your Account Manager to discuss your needs. We are always ready to deliver custom solutions that suit your business needs.
Updated 3 months ago