Martailer Glossary

• Martailer: An omni-channel, cookie-less, self-service retail media platform supporting onsite, off-site, and in-store advertising.
• Retail Media: Advertising opportunities within a retailer’s owned platforms, leveraging first-party data for targeted campaigns.
• Retail Media Network (RMN): A retailer-operated ecosystem for advertisers to target consumers through onsite, off-site, and in-store ads.
• Omni-channel Retail Media Platform: A retail media platform supporting advertisng in multiple retail channels: onsite, off-site and in-store.
• Cookie-less: A method of ad targeting and tracking that does not rely on browser cookies, enhancing user privacy.
• First-Party Data: Information directly collected by a retailer, used for targeting and personalizing advertising.
• Self-service: A platform design enabling advertisers to independently create, manage, and optimize ad campaigns.
• Sponsored Products: Ads promoting specific products, typically displayed in search results, category pages, or product listing pages.
• Display Ads: Visual-based advertisements, such as banners, used on retailer websites or mobile apps.
• Video Ads: Short video advertisements designed to engage and inform consumers.
• Attribution: The process of identifying which ads or campaigns contributed to a consumer action, such as a purchase.
• Audience Segmentation: Dividing consumers into groups based on shared characteristics for more precise ad targeting.
• Click-Through Rate (CTR): The percentage of users who click on an ad after seeing it.
• Conversion Rate (CR or CVR): The percentage of users who complete a desired action (e.g., purchase) after interacting with an ad.
• Return on Ad Spend (ROAS): A metric that measures the revenue generated for every dollar spent on advertising.
• Cost Per Click (CPC): The amount an advertiser pays for each click on their ad.
• Cost Per Impression (CPM): The cost of serving 1,000 ad impressions to consumers.
• Real-Time Bidding (RTB): Automated auctions for buying and selling ad impressions in real time.
• In-store Ads: Advertisements displayed within physical retail locations, such as on digital signage.
• Onsite Ads: Advertisements displayed directly on a retailer’s owned digital platforms, such as their website or mobile app. These ads are often integrated into search results, product listing pages, or banners and are designed to engage shoppers already browsing the retailer’s ecosystem.
• Off-site Ads: Advertisements served on external digital platforms outside the retailer’s owned properties, such as social media, third-party websites, or search engines. These ads target consumers based on the retailer’s first-party data to drive traffic back to the retailer’s site or stores.