How Martailer Works

Martailer as an omni-channel retail media platform allows retail companies to automate their advertising business across multiple channels. From usual onsite and offsite to in-store including non-digital ad placements such as billboards or secondary placements.

Our platform, unlike most ad servers, is based on e-commerce recommender system principles, which allows us to achieve far better ad relevancy as well as optimize for KPIs beyond ad revenue. For example, the Martailer platform is able to include product margins in our ad ranking algorithm or mimic cross-sell behavior when ads are rendered on PDPs.

What data Martailer is using?

How does Martailer serve ads?