This describes how to provide product catalog to martailer.
martailer may ingest your product catalogs provided via xml documents (product feed). This might simplify and shorten an integration process for you.
In the table below you will find product data martailer needs for a proper functioning of the system.
XML tag | Required? | Description |
|---|---|---|
id | yes | Internal product ID. |
title | yes | Product title. It is used in search keyword matching in search placements. |
description | no | Description of the product. It is used in search keyword matching in search placements. |
price | no | The list price of the product. |
discount | no | Discount amount. (e.g. 1.3). |
sellerId | no | The ID of the product seller. Used in marketplaces to identify products of a particular sellers. |
imageUrl | no | URL to the main image of the product. |
availability | yes | A flag marking current availability status of the product. Non-available (e.g. sold-out) products are automatically removed from advertising campaigns. |
categoryList | yes | List of category IDs or titles to which a product belongs to. Used in ad targeting algorithms and placement matching. |
brand | no | A brand or vendor of the product. May be used to identify products of the same brand. |